Michelob ULTRA

cheeky sound off design

Michelob ULTRA

This 30 second advertisement featured NBA star Jimmy Butler and WNBA star Nneka Ogwumike in a playful interchange over a brew. Their dynamic exchange and waiter liaison was perfect for a TV or streaming audience but lacked clarity in the X Amplify space. We trimmed things down to just 6 seconds, layered in sound off design that creatively denoted the speaker, and brought the brand to the forefront.

Twitter Activation

15 sec

15 second cutdown provided for use in feed.