Paramount’s Top Gun
A campaign that broke the feed, then transcended it.Top Gun Maverick 2022
Tasked with creating a never-done-before, feed breaking Spotlight unit, the team combined death-defying trailer footage with rave critic reviews bringing Tweets into the world of Top Gun. The Spotlight outperformed other tentpole releases’ video view metrics by double digits but the impact didn’t stop there…
Twitter ActivationTop Gun Maverick 2022
dive billboard Activation…a Twitter DIVE Billboard extension featuring Tweets from critics, fans, and talent in Times Square closed out this larger than life activation.